Introduction
TikTok has emerged as a popular social media platform that allows businesses to promote their products and services. However, for small businesses, determining the right category for their store is essential. Getting it wrong can result in a lack of engagement, even if the products are of excellent quality. The following article aims to guide UK-based, small business owners through the selection process.
Why is selecting the right category important?
Selecting the right category matters because it impacts where TikTok promotes your business. If you incorrectly categorize your business, TikTok may promote your business to users who are unlikely to be interested in your products or services. Consequently, this could be detrimental to your online reputation and reduce the visibility of your brand to the target audience.
How to select the right category?
Below are a few tips to help UK-based small businesses in selecting the right category for their store on TikTok:
1. Determine your niche
To begin, you'll need to identify the central idea behind your business. This could be anything from fashion to electronics or homeware. Understanding your niche is the first step towards choosing the right category as it guides you in selecting relevant keywords for your products and services.
2. Browse TikTok's categories
Once you've identified your niche, browse through TikTok's categories. A quick scroll down will show you the variety of categories that the platform offers for businesses to select from. Be sure to take your time in picking the right category and avoid overlapping with categories that may not fit your niche.
3. Choose related sub-categories
TikTok also offers sub-categories options. This feature can help narrow down your selection further and ensure that your store is accurately placed within the right category. For instance, if your business is centered on fashion, choosing 'fashion' as the primary category and then selecting 'men's clothing' as a subcategory will ensure that TikTok better targets users interested in men's fashion.
4. Keywords are key
TikTok users search for products and services using keywords. Therefore, it's critical to include the right keywords in your business's description and store name. It's important to use descriptive words that match your product and services, as this will improve your chances of being discovered by potential customers.
5. Research
Before finalizing your decision, research your competitors and how they categorize their businesses. This can help you understand if your competitors have been successful within a particular category and sub-category. Also, it can provide insight into what keywords they use to appear at the top of search results.
Conclusion
Selecting the right category for your business on TikTok can improve your store's visibility and increase your chances of being discovered by potential customers. Take your time when selecting a category, consider sub-categories, prioritize keywords, and research your competitors. By doing so, you'll increase your chances of standing out amongst competitors and engaging with potential customers.
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