What is Tiktok Self-operated Store
The Tiktok Self-operated Store, also known as the Douyin Self-operated Store in Chinese, is a new online shopping experience that combines social media with e-commerce. It allows businesses and influencers to set up their own online shops directly on Tiktok, where they can showcase and sell their products to millions of followers.
Advantages of Tiktok Self-operated Store
One of the main advantages of the Tiktok Self-operated Store is that it provides a seamless shopping experience for customers who are already spending hours on the app. Instead of directing them to an external website, users can simply purchase products within the app, saving time and effort.
The self-operated store also provides businesses and influencers with a new way to monetize their content. They can use their existing audience on Tiktok to promote and sell their products, without the need for additional marketing or advertising.
How Tiktok Self-operated Store Works
To set up a Tiktok Self-operated Store, users need to have a verified Tiktok account and apply for the self-operated store function through the app. Once approved, they can create their own storefront within the app and start adding products.
Customers can browse and purchase products directly from the storefront, and businesses can manage orders, track shipments, and handle customer inquiries through the app.
Tiktok Self-operated Store Success Stories
Since its launch in 2020, the Tiktok Self-operated Store has already seen success stories from both small and large businesses. One example is Yimengxiao, a Chinese skincare brand that saw a 700% sales increase after launching its self-operated store on Tiktok.
Another example is the French luxury brand Dior, which used Tiktok's "buy now" feature to sell limited-edition sneakers in just two minutes.
The Future of Tiktok Self-operated Store
The Tiktok Self-operated Store is still a relatively new concept, but it has already gained traction in the world of e-commerce. The app's massive user base and easy-to-use interface make it an attractive option for businesses and influencers looking to monetize their content.
In the coming years, we can expect to see more brands and influencers using the self-operated store function to reach new customers and drive sales.
Conclusion
The Tiktok Self-operated Store is a game-changer for e-commerce, providing businesses and influencers with a new way to monetize their content and reach new customers. With its massive user base and easy-to-use interface, it's no surprise that the self-operated store is already seeing success stories from big and small businesses alike. As the self-operated store continues to evolve, we can expect it to become an even more powerful tool for online shopping and marketing.
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